Google Shopping ads are designed specifically for webshops. Their advantage is that by displaying product information directly, users can navigate to the product page knowing the most important information, which eventually results in a higher chance of inquirers becoming paying customers.
The first step when starting a Shopping campaign is to create and prepare your Google Ads account to run your ads. We then upload the corresponding product database, the Merchant Center, and keep it up-to-date with well-structured data of your products, so that only your products in stock will appear in the ads with the current price.
The Merchant Center is the foundation of Shopping campaigns, ensuring your web store is automatically and continuously in sync with your ads.
After launching the Shopping campaign, we will continue to keep an eye on it and work to acquire customers as cheap as possible. During optimization, we monitor which product groups result in the highest ROI, and based on this, we develop the appropriate campaign structure. It is also possible to segment along the product range, so the most relevant ad will appear for the given target group every time.
Continuous optimization and segmentation allows us to show your most relevant offer to all users.
When setting up a Shopping campaign, we create a sales funnel that accompanies all visitors to the website and allows us to analyze their journey. Thanks to funnel analysis, we can answer questions like where users abandon the process, and how to increase order page views, and actual purchases.
Funnel analysis is essential to make your Shopping campaigns and your web store more efficient.
Visitors who have interacted with your website but left without making a purchase will be re-targeted with a dynamic remarketing campaign. The strength of this is that users will see the exact same products in the ads that they have already viewed or placed in their cart, thus increasing the conversion rate within the target audience.
The strength of dynamic remarketing is that your visitors see exactly the products they were previously interested in.
In addition to Shopping campaigns, there are many other types of ads to choose from on the Google Ads Network: besides text ads, you can also create image and video ads.
Google Ads allows you to advertise your web store and blog with text, image or video ads in addition to your products.
We evaluate the performance of our campaigns together with you, primarily based on return on investment, to ensure that it’s worthwhile for you in the long run.
We’ll keep an eye on your campaigns even when your contact person is on vacation; we’ll always arrange for a replacement.
Our goal is to generate additional revenue for you that more than compensates for our campaign management fee.
We're not asking you to make a long-term commitment; we want to prove to you, month after month, that it's worth working with us.
We work as a team, so we can handle multi-platform campaigns, creative projects, and even tighter deadlines.
In addition to campaign management, we’re also well-versed in a number of related areas, whether it’s creative design, landing page development, search engine optimization, or A/B testing.
"Thanks to the business development and optimization efforts that followed the Google Ads audit—with the help of our new partner—we were able to multiply the number of bookings generated through our ads within a year."
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“Selector is the most capable and agile PPC agency I’ve ever worked with. I recommend them to anyone looking not just for an executor, but for a partner who thinks along with them. In short: they make our lives easier.
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"By paying close attention to our users, relying on objective data and our many years of experience, and keeping up with the latest trends, we have always achieved valuable results together!"
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"Selector manages our campaigns across 7 countries, and it’s not just one person—it’s an entire team working on our campaigns. They document everything, measure everything, explain everything, and are open to our ideas. They’re by far the best Google Ads team I’ve ever worked with."
"It is of the utmost importance to us that we make the most of Google's advertising network to increase traffic to our online store and promote our related services. Selector goes a step further, as it also creates and optimizes our landing pages to achieve the best possible results."
"The most effective way to optimize our resources is to have Selector manage our Google Ads campaigns. Only a specialist with their level of expertise can keep pace with the channel's continuous development, provide the necessary knowledge, and dedicate the required time to ensure the effectiveness of our ads. We see their success confirmed in the growth of our traffic."
"Tamás and the Selector team tripled our product sales in two years with a well-tailored website and Google Ads optimization! Thanks to him!"
"We enjoy working with Tamás's team; our collaboration is based on a shared vision, which they help foster with insightful questions. Since we've been working together, we've felt secure, and Selector's support has had a direct impact on our business results."
"Working with you is always inspiring. I am grateful that you have contributed wholeheartedly and with excellent ideas to making our professional dreams a reality."
"We've been working with the Selector team for several years. They know exactly what we need to achieve our goals. They also know how to make that happen using the latest technologies and creative ideas. Their work is precise and creates measurable business value. Plus, they're really great people."
"It was great working with Selector. They are a reliable and professional team with a results-driven approach. They apply their excellent SEO expertise across multiple languages. If you need a real competitive edge to grow your business, the Selector team is definitely the best choice."
"We greatly appreciate the precision, proactivity, and friendly attitude with which the Selector team helps the Medve Matek team get our message out to as many people as possible. Thank you for everything!"
"I recommend Selector because Tamás and his team listen to their clients, work with exceptional precision, and establish a structured process for each project. This not only guarantees successful campaigns but also spares us the stress of dealing with the agency: your ad is in good hands."
As a Google Partner, we have managed more than 100 advertising accounts over the past few years.
With the help of our audit services, we explore the untapped opportunities to further enhance the performance of your website, landing pages and campaigns, so that they can generate even more conversions and revenue or a better ROI for you!
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