Native ads blend naturally into the content environment the user is consuming, so they don’t interrupt but rather enhance the browsing experience. They help build trust, spark interest, and prepare the target audience for a future decision. For this reason, they are particularly effective in the top and middle stages of the sales funnel, where the focus is not yet on immediate conversion.
In-feed native ads appear in the recommendation sections of news portals and content sites, allowing them to blend organically into their surroundings. They are ideal for reaching new audiences, promoting educational or inspirational content, and creating a brand’s first points of contact.
Components: content-relevant creative, a strong headline that encourages clicks, and a short description. They are particularly effective in building the top of the marketing funnel, when the goal is to build trust and engage a cold audience.
Natural appearance, quality results
These formats are classic native ad formats, where the trio of creative + headline + description works together. They are particularly well-suited for quickly testing messages, as multiple creative and text variations can be run in parallel.
We recommend them primarily to those who want to visually showcase a product, service, or offer, whether for brand building or targeted traffic generation.
Varied creatives and ad copy
The primary goal of native video ads is to capture attention and effectively increase reach. With short, easy-to-consume videos, we can reach the target audience on a large scale.
This format is particularly recommended for premium brands, where the visual experience, brand perception, and storytelling play a key role. It is an effective tool for brand building, supporting new collections or product launches, and for campaigns aimed at increasing brand awareness.
Spectacular videos help draw attention
Our native campaigns run on publisher networks, premium news sites, and content recommendation modules, where the ads blend naturally into the content being consumed.
We work with several native partners, and in every case, we choose the solution that best fits your goals, industry, and budget. It is important to us that your ads appear in a brand-safe environment with controlled targeting.
We evaluate the performance of our campaigns together with you, primarily based on return on investment, to ensure that it’s worthwhile for you in the long run.
We’ll keep an eye on your campaigns even when your contact person is on vacation; we’ll always arrange for a replacement.
Our goal is to generate additional revenue for you that more than compensates for our campaign management fee.
We're not asking you to make a long-term commitment; we want to prove to you, month after month, that it's worth working with us.
We work as a team, so we can handle multi-platform campaigns, creative projects, and even tighter deadlines.
In addition to campaign management, we’re also well-versed in a number of related areas, whether it’s creative design, landing page development, search engine optimization, or A/B testing.
"Thanks to the business development and optimization efforts that followed the Google Ads audit—with the help of our new partner—we were able to multiply the number of bookings generated through our ads within a year."
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“Selector is the most capable and agile PPC agency I’ve ever worked with. I recommend them to anyone looking not just for an executor, but for a partner who thinks along with them. In short: they make our lives easier.
#weloveworkingwiththem”
"By paying close attention to our users, relying on objective data and our many years of experience, and keeping up with the latest trends, we have always achieved valuable results together!"
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"Selector manages our campaigns across 7 countries, and it’s not just one person—it’s an entire team working on our campaigns. They document everything, measure everything, explain everything, and are open to our ideas. They’re by far the best Google Ads team I’ve ever worked with."
"It is of the utmost importance to us that we make the most of Google's advertising network to increase traffic to our online store and promote our related services. Selector goes a step further, as it also creates and optimizes our landing pages to achieve the best possible results."
"The most effective way to optimize our resources is to have Selector manage our Google Ads campaigns. Only a specialist with their level of expertise can keep pace with the channel's continuous development, provide the necessary knowledge, and dedicate the required time to ensure the effectiveness of our ads. We see their success confirmed in the growth of our traffic."
"Tamás and the Selector team tripled our product sales in two years with a well-tailored website and Google Ads optimization! Thanks to him!"
"We enjoy working with Tamás's team; our collaboration is based on a shared vision, which they help foster with insightful questions. Since we've been working together, we've felt secure, and Selector's support has had a direct impact on our business results."
"Working with you is always inspiring. I am grateful that you have contributed wholeheartedly and with excellent ideas to making our professional dreams a reality."
"We've been working with the Selector team for several years. They know exactly what we need to achieve our goals. They also know how to make that happen using the latest technologies and creative ideas. Their work is precise and creates measurable business value. Plus, they're really great people."
"It was great working with Selector. They are a reliable and professional team with a results-driven approach. They apply their excellent SEO expertise across multiple languages. If you need a real competitive edge to grow your business, the Selector team is definitely the best choice."
"We greatly appreciate the precision, proactivity, and friendly attitude with which the Selector team helps the Medve Matek team get our message out to as many people as possible. Thank you for everything!"
"I recommend Selector because Tamás and his team listen to their clients, work with exceptional precision, and establish a structured process for each project. This not only guarantees successful campaigns but also spares us the stress of dealing with the agency: your ad is in good hands."
With the help of our audit services, we explore the untapped opportunities to further enhance the performance of your website, landing pages and campaigns, so that they can generate even more conversions and revenue or a better ROI for you!
Request a Google Ads audit
