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Knowledge base

Knowledge base

Thinking of starting an online store? Here's how to create a business plan for it!

How would you like a tool that helps you make well-informed decisions on all business matters? A good business plan does exactly that—it helps business leaders in every decision-making situation. What does a good business plan include? How exactly can it help? What are the most common mistakes people make when creating one? Keep reading our blog post, fill out the template we’ve developed, and you’ll get answers to all your questions!

2026-06-11
Reading time:
9
minutes
Knowledge base

Storytelling, one of the most powerful elements of marketing

Storytelling is crucial not only in marketing but also in communication and persuasion—especially because the ability to tell stories effectively allows personal and corporate brands to forge deeper connections with their target audiences.

2026-06-11
Reading time:
5
minutes
Knowledge base

What is performance marketing all about?

Performance marketing is a digital marketing strategy that focuses on results; in most cases, we pay for clicks or conversions. Performance marketing agencies guarantee that the goals of a given campaign will be achieved.

2026-06-11
Reading time:
6
minutes
Knowledge base

What KPIs should you track if you have an online store?

Have you ever wondered why big online stores like Amazon or eMAG are so successful? No, it’s not just because of their products—it’s because they know exactly what to measure and what to do with their data. If you want your online store to stand out—rather than just being one of many—now is the time to get familiar with KPIs, or key performance indicators.

2026-06-11
Reading time:
8
minutes
Knowledge base

To influence or to manipulate? Here's how to use psychology in your online store

You can effectively increase your online store’s conversion rate by leveraging the power of psychology. In this article, we’ll share scientifically proven strategies you can use to encourage your visitors to make a purchase—and we’ll also show you how to apply them ethically so that you not only boost sales but also build a base of loyal customers over the long term.

2026-06-11
Reading time:
7
minutes
Knowledge base

5 tips to help you avoid the pitfalls of outsourcing marketing

Outsourcing your marketing activities is a huge step—and yes, it can indeed involve pitfalls that could easily derail a partnership that promises to be successful. We’ll show you the typical mistakes we encounter—and by avoiding them, you can save your company valuable time, energy, and money!

2026-06-11
Reading time:
7
minutes