Have you ever launched a Facebook campaign that ended up yielding no results? You’re not alone! Most people make the same mistakes over and over again with Meta ads. Yet these mistakes can often be prevented with just a few clicks. In this article, we’ve compiled a list of things you should check before launching any campaign if you don’t want to waste your budget.
In recent years, the world of Google Ads has undergone significant changes. Automation and artificial intelligence are playing an increasingly important role in campaign management, and one of the most important elements of this is the Performance Max campaign type. At first glance, this seems like the ideal solution: a campaign that’s everywhere, with the algorithm deciding where and to whom the ad should be shown. But does it really work in every case? And when should you choose a different campaign type instead? Let’s take a look!
In recent years, TikTok has evolved from an app unknown to many into a strategically significant marketing tool. The platform, which started out with short, entertaining videos, has now developed into a complex interface where content consumption, search, inspiration, and shopping are seamlessly intertwined. And it has long since outgrown the “just for young people” label: It currently has approximately 3.4 million active users in Hungary, and people aged 25–40 are making up an increasingly large proportion of that user base. As a result, TikTok is now a commercially relevant channel—not just a place for “experimentation.”
Discover Advantage+ shopping campaigns, where you can optimize your ads using artificial intelligence. In this article, you’ll learn how to maximize the effectiveness of your ads with minimal effort. We’ll show you how to take advantage of the opportunities offered by Advantage+ campaigns, whether you’re a beginner or an experienced advertiser.
YouTube is a massive platform with a huge number of potential customers, making it an excellent place to run ads. However, simply uploading a video isn’t enough to run a successful campaign. It’s important to plan your ad and show it to the right audience. In this article, we’ll take a closer look at the ins and outs of creating YouTube ads.
Artificial intelligence is no longer just a technological marvel or a futuristic promise—it’s now a central part of our everyday online experience. From chatbots to automatically generated content, more and more platforms are powered by AI—and this shift is now fundamentally transforming the world of digital advertising. In this article, we’ll explore how ads appear in AI models, what opportunities this offers advertisers, and what you need to know about it from a marketing strategy perspective.
Google’s new AI Max feature lets you fine-tune your ads using artificial intelligence. But is it really that smart? We tested it on our own campaigns to see how it performs in real life and what impact it has on costs, conversions, and campaign management.
Native ads represent one of the most exciting—yet, for many, still little-known—areas of online marketing. If you’ve only been thinking about PPC campaigns so far and haven’t even considered the native format, it might be worth rethinking your strategy. These ads aren’t intrusive, yet they naturally guide users toward your brand—through content, value, and trust.
This year’s Black Friday season is just around the corner, when advertisers and shoppers alike gear up for the biggest online shopping rush of the year. PPC campaigns play a particularly important role during this time; with the right settings, creatives, and offers, you can achieve spectacular results in just a few days. BUT! If you’ve been putting off campaign planning until now, pay close attention, because we’ve got some tips and tricks to help you set up effective “last-minute” PPC campaigns that actually drive conversions—not just clicks.
For a long time, reaching Hungarian audiences on LinkedIn was only possible through workarounds. Although the platform offered great opportunities, the limited language options for ads didn’t make it easy to create ads tailored to the Hungarian market. However, the update announced in the spring of 2025 marked a major turning point: LinkedIn now supports ads in Hungarian as well. Let’s try to look at this from a slightly different perspective—beyond the technical development—since this new feature may hold plenty of hidden gems for you as well. Let’s see who might find this particularly useful and what practical advice is worth following if you decide to give it a try—illustrated with our own case study!
The world of TikTok ads undoubtedly offers huge opportunities, but you need the right strategy to be truly successful. How should you go about running your campaigns? How much should you budget for them? Let’s take a look at how you can maximize the effectiveness of your TikTok campaigns!
Although artificial intelligence has only been part of our daily lives for a year or two, various AI-based solutions have already made their way into ad management. Here’s a look at all the ways you can use Google’s artificial intelligence in your campaigns—and what to keep in mind if you decide to give it a try!
Many people are just now discovering it, even though it’s long since ceased to be a secret weapon: a customer list is one of the most accurate and effective remarketing tools you can use on platforms like Google, Meta, or LinkedIn. If you already have a customer database, now is the time to not just store that data, but to harness its power! In this article, we’ll walk you through what a customer list is good for, how to build one, how to upload it to each platform, and what the most common pitfalls are that you should avoid.
Black Friday is one of the busiest online shopping periods of the year, immediately followed by the Christmas sales peak. Those who make smart use of the visitors, data, and customers acquired during Black Friday can not only advertise more affordably in December but also grow their revenue in a much more stable way.
