Instagram has stayed true to its original concept to this day, meaning that only images and videos can be shared on the platform that are still dominated by personal users compared to businesses. That’s why it offers a great opportunity to your brand to stand out from the crowd with the help of beautiful visual contents.
A News Feed ad provides the perfect opportunity to easily convey your brand values and offerings with visual content. This format allows for a simple and sleek look through images or videos, that you can complete with some short, engaging text. The advantage of the format is that the appearance of the ad is exactly the same as organic content, except for a small markup, so it easily blends into the users' feeds.
With a striking image or video, you can easily grab the attention of your target audience as they scroll through their feed.
Stories is a full-screen interface where users share short images and videos, usually in a more direct, personal tone than in their feed. Your ads can easily appear among the content for a few seconds, giving you a great opportunity to build your brand by sharing a short but eye-catching, colorful, youthful visual content.
Stories ads will primarily reach your target audience over their phones.
Follower campaigns aren't officially available on Instagram, but there are various solutions to increase your follower base. If you want to reach as many users as possible organically, we will get the best out of the opportunities and increase the number of your followers in the most effective ways.
Follower campaign appears in the users' feed as well as among stories.
Reels are short, snackable content that users can enjoy anytime. Instagram Reels ads are similar to TikTok ads, and businesses can display their own video ads among the short videos. Only full-screen, vertical format videos or images can be used.
Short, eye-catching videos can instantly grab users' attention.
An expanded version of image ads, which allows you to upload not just a single image, but up to ten images in a gallery format for the ad. Carousel ads appear as a swipeable gallery format among Instagram posts.
Thanks to the scrollable gallery format, you can not only tell your brand's story, but also showcase the details of your products, highlight the benefits of your services, or guide users through a process.
In collection ads, images are displayed in a mosaic layout, rather than a swipeable format, allowing multiple images to be seen in the ad at once. To achieve this, you'll need a product catalog, as the content within it will enable you to create your Instagram ad creatives.
Showcase your products in a stunning, mosaic layout with collection ads.
Explore ads appear on Instagram's Explore page, where users frequently browse recommended content. These ads typically don't appear directly on the Explore page, but only after users click on a photo or video. As users scroll through the content, Explore ads emerge.
Explore ads allow you to reach users who are actively searching for and discovering new content.
Similar to how Google Shopping works, users can also purchase products through Instagram. Upon clicking, they are directed straight to the Instagram product page, where online stores can sell their products. Instagram Shopping ads typically appear as images in a 1:1 square format or a 4:5 portrait format. These can be single image, carousel, or collection ads. Products can be purchased by clicking the 'Visit Shop' button.
Instagram Shopping ads let users shop directly from Instagram.
Threads ads are available within Meta's advertising system and currently only appear in the Threads feed. Currently, only square (1:1 aspect ratio) or portrait (4:5 aspect ratio) images and text ads can be displayed.
You can also reach your audience on the Threads feed with image or text ads.
We evaluate the performance of our campaigns together with you, primarily based on return on investment, to ensure that it’s worthwhile for you in the long run.
We’ll keep an eye on your campaigns even when your contact person is on vacation; we’ll always arrange for a replacement.
Our goal is to generate additional revenue for you that more than compensates for our campaign management fee.
We're not asking you to make a long-term commitment; we want to prove to you, month after month, that it's worth working with us.
We work as a team, so we can handle multi-platform campaigns, creative projects, and even tighter deadlines.
In addition to campaign management, we’re also well-versed in a number of related areas, whether it’s creative design, landing page development, search engine optimization, or A/B testing.
"Thanks to the business development and optimization efforts that followed the Google Ads audit—with the help of our new partner—we were able to multiply the number of bookings generated through our ads within a year."
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"By paying close attention to our users, relying on objective data and our many years of experience, and keeping up with the latest trends, we have always achieved valuable results together!"
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"Selector manages our campaigns across 7 countries, and it’s not just one person—it’s an entire team working on our campaigns. They document everything, measure everything, explain everything, and are open to our ideas. They’re by far the best Google Ads team I’ve ever worked with."
"It is of the utmost importance to us that we make the most of Google's advertising network to increase traffic to our online store and promote our related services. Selector goes a step further, as it also creates and optimizes our landing pages to achieve the best possible results."
"The most effective way to optimize our resources is to have Selector manage our Google Ads campaigns. Only a specialist with their level of expertise can keep pace with the channel's continuous development, provide the necessary knowledge, and dedicate the required time to ensure the effectiveness of our ads. We see their success confirmed in the growth of our traffic."
"Tamás and the Selector team tripled our product sales in two years with a well-tailored website and Google Ads optimization! Thanks to him!"
"We enjoy working with Tamás's team; our collaboration is based on a shared vision, which they help foster with insightful questions. Since we've been working together, we've felt secure, and Selector's support has had a direct impact on our business results."
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"We've been working with the Selector team for several years. They know exactly what we need to achieve our goals. They also know how to make that happen using the latest technologies and creative ideas. Their work is precise and creates measurable business value. Plus, they're really great people."
"It was great working with Selector. They are a reliable and professional team with a results-driven approach. They apply their excellent SEO expertise across multiple languages. If you need a real competitive edge to grow your business, the Selector team is definitely the best choice."
"We greatly appreciate the precision, proactivity, and friendly attitude with which the Selector team helps the Medve Matek team get our message out to as many people as possible. Thank you for everything!"
"I recommend Selector because Tamás and his team listen to their clients, work with exceptional precision, and establish a structured process for each project. This not only guarantees successful campaigns but also spares us the stress of dealing with the agency: your ad is in good hands."
Our PPC team holds official expert certifications, which they earned by passing a rigorous professional exam.
With the help of our audit services, we explore the untapped opportunities to further enhance the performance of your website, landing pages and campaigns, so that they can generate even more conversions and revenue or a better ROI for you!
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