We built Menedzser Praxis’s online presence on a data-driven foundation so that its campaigns can be accurately measured and effectively optimized.
As part of our web analytics consulting service, we developed a comprehensive digital measurement and data strategy system for Menedzser Praxis that provides an accurate picture of where visitors come from, how they use the site, and which marketing activities yield the best results.
During the project, we assessed the existing measurement configurations and then developed a detailed plan based on business objectives for the entire user journey on AdóPraxis.hu. We set up and synchronized Google Tag Manager, GA4, and the CRM systems to ensure that all data is accurately and transparently routed to the correct locations.
In addition, we conducted a training session for the Menedzser Praxis team so that they could later manage and develop the measurement system on their own and use the data effectively to plan their campaigns.
The completed data strategy now provides a solid foundation for future marketing activities—whether they involve performance-driven campaigns or targeted communications based on remarketing. Menedzser Praxis can now truly optimize its online presence and ads in a data-driven way.
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