Keyword research, SEO strategy, and link building in the field of adult education

Launched more than a decade ago, melyiksuli.hu has become a leading player in the adult education market thanks to the thorough planning and successful implementation of our search engine optimization strategy.

We were fortunate to be able to fully incorporate search engine optimization considerations right from the start, during the development of the adult education portal and the design of its URL structure, which contributed significantly to our subsequent success. The design process was preceded by comprehensive keyword research, during which we identified the most frequently searched terms in the fields of adult education and OKJ courses. The hundreds of “long-tail” search terms related to OKJ training programs and courses formed the basis for subsequent SEO optimization. Organic traffic is also driven by daily updates to training offerings, our own blog, and partner sites. Thanks to the development of a strong internal link structure, melyiksuli.hu now ranks among the top three organic results on Google for “short-tail” keywords such as adult education, OKJ training, and OKJ courses.