For us, Pharmatex.hu is not just a new website we were able to create, but the first important milestone in a fruitful collaboration, where the company’s core values are finally reflected in the brand image we envisioned.
One of the key milestones in Sager Pharma’s online activities is the redesign of the websites for the brands it distributes, so that the company can boast an online presence befitting its professionalism.
We kicked off the process with the Pharmatex.hu website. When designing it, we kept in mind the preferences and mindset of the jointly defined personas. In addition to incorporating feminine shapes and colors into every detail, we prioritized the website’s main goal: building brand awareness and educating users about the product. In addition, we paid special attention to search engine optimization and user experience by designing a clear and easy-to-follow content structure.
We have strived to guide readers through the key questions from the moment their interest is piqued: what is Pharmatex, when do we recommend it, how does it work—and we have addressed a shortcoming of the previous website by creating the “Where to Buy?” subpage.
Short but eye-catching headings, complemented by descriptive icons, make for easy reading, and most of the essential information is featured on the homepage so that visitors can access detailed information without having to search further. The “Women’s Topics” blog post collection subpage covers every topic related to contraception.
Pharmatex.hu serves as an excellent foundation for developing Sager Pharma’s other websites, taking into account the specific characteristics of each brand and target audience.
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