Online seed sales tailored to the target audience

We helped our client with a user-friendly, clean website redesign rich in brand elements to streamline sales and further build the brand.

Primag Kft. is a family-owned business—which has since grown significantly—that specializes in the sale of seeds and other agricultural products. They approached us with the request that, keeping the principles of a user-friendly design in mind, we put ourselves in the shoes of their target audience—farmers—and create a redesign that not only offers clear, simple usability but also strengthens the Primag brand with a clean, consistent visual identity.

Primag.hu is much more than just a simple online store: it also serves as an information portal for farmers. For this reason, it was important to create an easy-to-navigate menu system, as well as consistent icons and labels, for the new design. Since we collaborate in several areas of digital marketing, we’re also using these new elements elsewhere (e.g., in the social media strategy we’ve also redesigned, which we’re supporting), thereby further building the brand.

Throughout the purchasing process, users are guided by progress indicators, and the well-structured product pages allow them to access information quickly and easily.

Modern, user-friendly web design facilitates sales and the flow of information, while strengthening the brand’s visual identity helps make the Primag brand a dominant force in this industry on the domestic market.