Developing a social media strategy, managing Facebook pages, and creating social media content.
Both the Culinary Institute of Europe and Makifood focus on food and its preparation. While the CIE’s unique program allows participants to learn about professional culinary techniques, Makifood captivates food lovers through short but all the more special courses. Through our collaboration, we defined the strategy and communication for their social media pages and brought it to life with colorful, informative posts.
We’re already very familiar with the courses offered by the Culinary Institute of Europe and Makifood, as we’ve promoted them through numerous recruitment campaigns. After several years of collaboration, we were delighted to be asked to manage the two companies’ Facebook and Instagram pages as well. As part of the agreement, we not only moderated the pages but also consistently created new, exciting posts to showcase the courses. In addition to copywriting, our work included creating visuals and conducting Instagram hashtag research—through all of this, we prioritized ensuring that CIE and Makifood’s social media pages reflected the high level of professional passion for food preparation that the brands represent.
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