Paintings and auctions in the online space

With our help, the Kieselbach Gallery has also established a presence online: we supported the sale of the paintings in the gallery’s collection and the promotion of its online auctions through pay-per-click ads and social media campaigns.

The gallery’s founder, Tamás Kieselbach, is a prominent figure and recognized authority in the Hungarian art and painting market. The auctions they organize always attract enormous interest and are considered true social events. With their online painting sales, they have opened a new window to art lovers; their web store features thousands of original paintings, the majority of which are Hungarian. We support this new sales channel with ongoing Facebook ads and Google Ads campaigns, highlighting as many paintings as possible in the carousel ads. On June 14, 2021, the gallery held its first auction, which could also be followed live online; in addition to comprehensive campaign planning, we also contributed to the creative design for the event. In addition to creating the images and copy for the ads, we also produced a video for our client—complete with English subtitles—demonstrating the online bidding process. The auction campaign was a great success, exceeding the target number of registrations by 20%.