Using a variety of proven methods, including post and story ads, we further increased our Instagram following.
METU is one of Hungary’s higher education institutions with the strongest communities. We launched a follower-growth campaign on Instagram—the social media platform most widely used by college students—to expand the university’s community there, targeting both current students and prospective applicants.
As a creative university, Budapest Metropolitan University has always placed great emphasis on fostering a sense of community, and with the rise of social media, growing and shaping that community across various online platforms has become a key objective. We helped achieve this by using various tactics—including posts and story ads—to recruit Instagram followers. During the campaign period, we also held a giveaway, which further boosted the effectiveness of our follower acquisition efforts.
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