PPC campaigns to promote the illy Christmas promotion

Espresso Kft. is the Hungarian ambassador for the renowned Italian brand illy, and its goal is to bring high-quality coffee into as many homes as possible through its elegant illy coffee machines and capsules featuring special technology. For years, they’ve been treating coffee lovers to various discounts during the holiday season—and this year is no exception, as they’re continuing to promote safe and delicious at-home coffee enjoyment during the Christmas season with generous holiday promotions. We’ve designed Google Ads and Facebook campaigns for them that will help them stand out among the Christmas campaigns.

For the holiday promotion, we developed a Google Ads and Facebook campaign strategy in which we sought to combine tried-and-true tactics with the latest methods. After planning the detailed structure and targeting, we also placed great emphasis on writing the ad copy to effectively engage potential customers. The creatives feature the beautiful, sophisticated coffee machines and the gifts that come with them. The landing page for the campaigns was a blog post, which was also designed by our team.