Sales support campaigns for real estate projects

Telepes24 is a truly charming residential project in Zugló, offering 15 new-build apartments for those who value both a quieter, greener environment and a convenient city location.
What makes this project special is that it offers a touch of nature-inspired tranquillity alongside the comforts of city living. We were therefore delighted to collaborate on this project, where, in addition to managing Google Ads campaigns, we also provided UX recommendations to improve the clarity and usability of the website.

In the property market, the purchasing decision is usually a lengthy process, as prospective buyers gather a great deal of information before getting in touch with a project. During our collaboration, we managed the Telepes24 Google Ads campaigns for 10 weeks. Throughout this time, we focused primarily on search campaigns, not just to drive traffic to the website, but to reach those who were already actively searching for new-build apartments and for whom the project would be genuinely relevant.

To achieve this, we built the campaigns around targeted keywords and narrow geographical targeting to reach potential leads as precisely as possible.

Alongside the campaigns, we also ensured that visitors arriving from the ads could navigate easily, find the information they needed quickly, and get in touch with the property developer without hassle. We therefore recommended creating a dedicated landing page, as well as including a contact form and a callback request option alongside the phone number, so that every interested party could get in touch in the way most convenient for them.

Following these changes, we saw not only an increase in phone enquiries but also measurable quote requests, which helped us further optimise the campaigns.