Comprehensive analytics and shopping campaigns for a custom-built online store

Praktikum Barkács Kft. aimed to increase the traffic of its online store alongside its physical shop in Budapest, a project in which we participated not only in campaign management but also in the implementation of detailed e-commerce tracking.

Our client sells a wide range of tools through a custom-developed webshop; unlike standard e-commerce platforms, this meant that detailed e-commerce data was not readily available for analytical tracking. The Google Shopping campaigns technical preparation was therefore a complex, multi-month project coordinated with the client and the development team. However, our efforts were crowned with success, as the campaigns launched in the autumn of 2020 and quickly achieved spectacular results with higher-priced products using the Smart Shopping campaign type: return on ad spend occasionally reached 2000%, and with our help, the webshop multiplied its previous traffic.