With Tadam!’s brand-launch PPC campaign, we helped multiply the number of direct orders and raise brand awareness.
Our client, Blue Zone Zrt., entrusted us with managing the Google and Facebook PPC campaigns for its newly launched food delivery brand, Tadam! The initial campaign, which covered a few districts in Budapest, expanded over the course of a few months into a multi-channel marketing campaign targeting all of Budapest (with the exception of three districts) and four additional suburban towns. We gradually shifted the focus of the brand-centric campaigns—which were essential for the brand’s launch—toward driving direct purchases. Throughout the launch, while keeping the main strategic direction in mind and working closely with the client, we tested various advertising channels, formats, and messages, bringing us closer to our primary goal: a potential increase in the number of purchases. Our joint efforts paid off; this collaboration contributed to the widespread promotion of the brand in Budapest and its metropolitan area, as well as to a significant increase in the number of direct purchases.
Tekintsd meg további munkáinkat is, amelyekre igazán büszkék vagyunk!
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