Black Friday is one of the busiest online shopping periods of the year, immediately followed by the Christmas sales peak. Those who make smart use of the visitors, data, and customers acquired during Black Friday can not only advertise more affordably in December but also grow their revenue in a much more stable way.
This year, too, was all about building: we worked diligently and successfully, consistently developing our brands, community, knowledge, and profitable online presence. In our latest—and final—blog post of the year, we’ve compiled the successes and achievements from 2025 that we look back on with true pride. Behind all of this is a truly special and passionate team of experts—and we are incredibly grateful for the work of each and every team member.
