Google’s new AI Max feature lets you fine-tune your ads using artificial intelligence. But is it really that smart? We tested it on our own campaigns to see how it performs in real life and what impact it has on costs, conversions, and campaign management.
Although artificial intelligence has only been part of our daily lives for a year or two, various AI-based solutions have already made their way into ad management. Here’s a look at all the ways you can use Google’s artificial intelligence in your campaigns—and what to keep in mind if you decide to give it a try!
