In recent years, the world of Google Ads has undergone significant changes. Automation and artificial intelligence are playing an increasingly important role in campaign management, and one of the most important elements of this is the Performance Max campaign type. At first glance, this seems like the ideal solution: a campaign that’s everywhere, with the algorithm deciding where and to whom the ad should be shown. But does it really work in every case? And when should you choose a different campaign type instead? Let’s take a look!
YouTube is a massive platform with a huge number of potential customers, making it an excellent place to run ads. However, simply uploading a video isn’t enough to run a successful campaign. It’s important to plan your ad and show it to the right audience. In this article, we’ll take a closer look at the ins and outs of creating YouTube ads.
Google’s new AI Max feature lets you fine-tune your ads using artificial intelligence. But is it really that smart? We tested it on our own campaigns to see how it performs in real life and what impact it has on costs, conversions, and campaign management.
Performance marketing is a digital marketing strategy that focuses on results; in most cases, we pay for clicks or conversions. Performance marketing agencies guarantee that the goals of a given campaign will be achieved.
When a campaign doesn’t deliver the expected results, it’s easy to feel like we’ve done something wrong. You launch the campaign, spend money, monitor the results, and nothing happens. At first, you’re still patient—after all, “the system is learning”—but as the days go by, your uncertainty grows. You start optimizing—changing creatives, rewriting copy, increasing the budget—but the results still don’t come. Is the problem really with the campaign? Or could it be that you based your decisions on misleading data from the start?
This year’s Black Friday season is just around the corner, when advertisers and shoppers alike gear up for the biggest online shopping rush of the year. PPC campaigns play a particularly important role during this time; with the right settings, creatives, and offers, you can achieve spectacular results in just a few days. BUT! If you’ve been putting off campaign planning until now, pay close attention, because we’ve got some tips and tricks to help you set up effective “last-minute” PPC campaigns that actually drive conversions—not just clicks.
Although artificial intelligence has only been part of our daily lives for a year or two, various AI-based solutions have already made their way into ad management. Here’s a look at all the ways you can use Google’s artificial intelligence in your campaigns—and what to keep in mind if you decide to give it a try!
Many people are just now discovering it, even though it’s long since ceased to be a secret weapon: a customer list is one of the most accurate and effective remarketing tools you can use on platforms like Google, Meta, or LinkedIn. If you already have a customer database, now is the time to not just store that data, but to harness its power! In this article, we’ll walk you through what a customer list is good for, how to build one, how to upload it to each platform, and what the most common pitfalls are that you should avoid.
Black Friday is one of the busiest online shopping periods of the year, immediately followed by the Christmas sales peak. Those who make smart use of the visitors, data, and customers acquired during Black Friday can not only advertise more affordably in December but also grow their revenue in a much more stable way.
