In recent years, the world of Google Ads has undergone significant changes. Automation and artificial intelligence are playing an increasingly important role in campaign management, and one of the most important elements of this is the Performance Max campaign type. At first glance, this seems like the ideal solution: a campaign that’s everywhere, with the algorithm deciding where and to whom the ad should be shown. But does it really work in every case? And when should you choose a different campaign type instead? Let’s take a look!
Discover Advantage+ shopping campaigns, where you can optimize your ads using artificial intelligence. In this article, you’ll learn how to maximize the effectiveness of your ads with minimal effort. We’ll show you how to take advantage of the opportunities offered by Advantage+ campaigns, whether you’re a beginner or an experienced advertiser.
YouTube is a massive platform with a huge number of potential customers, making it an excellent place to run ads. However, simply uploading a video isn’t enough to run a successful campaign. It’s important to plan your ad and show it to the right audience. In this article, we’ll take a closer look at the ins and outs of creating YouTube ads.
Native ads represent one of the most exciting—yet, for many, still little-known—areas of online marketing. If you’ve only been thinking about PPC campaigns so far and haven’t even considered the native format, it might be worth rethinking your strategy. These ads aren’t intrusive, yet they naturally guide users toward your brand—through content, value, and trust.
Performance marketing is a digital marketing strategy that focuses on results; in most cases, we pay for clicks or conversions. Performance marketing agencies guarantee that the goals of a given campaign will be achieved.
For a long time, reaching Hungarian audiences on LinkedIn was only possible through workarounds. Although the platform offered great opportunities, the limited language options for ads didn’t make it easy to create ads tailored to the Hungarian market. However, the update announced in the spring of 2025 marked a major turning point: LinkedIn now supports ads in Hungarian as well. Let’s try to look at this from a slightly different perspective—beyond the technical development—since this new feature may hold plenty of hidden gems for you as well. Let’s see who might find this particularly useful and what practical advice is worth following if you decide to give it a try—illustrated with our own case study!
Although artificial intelligence has only been part of our daily lives for a year or two, various AI-based solutions have already made their way into ad management. Here’s a look at all the ways you can use Google’s artificial intelligence in your campaigns—and what to keep in mind if you decide to give it a try!
Many people are just now discovering it, even though it’s long since ceased to be a secret weapon: a customer list is one of the most accurate and effective remarketing tools you can use on platforms like Google, Meta, or LinkedIn. If you already have a customer database, now is the time to not just store that data, but to harness its power! In this article, we’ll walk you through what a customer list is good for, how to build one, how to upload it to each platform, and what the most common pitfalls are that you should avoid.
