I love the diverse world of PPC, its versatility, and the constant opportunities for growth that this profession offers. When I first got into marketing, I was immediately drawn to the world of online marketing, and it has remained the field closest to my heart ever since.
But when I’m not brainstorming ads or researching the latest PPC trends, you definitely won’t find me in front of a computer! At times like that, you might literally run into me outdoors, since I really love running or walking my dog in my free time. I’m also really into food—I love cooking and trying all kinds of culinary specialties. But I don’t just recharge on my own; you might even run into me at the sauna if you’re up for a high-energy sauna session. 😉
Google’s new AI Max feature lets you fine-tune your ads using artificial intelligence. But is it really that smart? We tested it on our own campaigns to see how it performs in real life and what impact it has on costs, conversions, and campaign management.
This year’s Black Friday season is just around the corner, when advertisers and shoppers alike gear up for the biggest online shopping rush of the year. PPC campaigns play a particularly important role during this time; with the right settings, creatives, and offers, you can achieve spectacular results in just a few days. BUT! If you’ve been putting off campaign planning until now, pay close attention, because we’ve got some tips and tricks to help you set up effective “last-minute” PPC campaigns that actually drive conversions—not just clicks.
Black Friday is one of the busiest online shopping periods of the year, immediately followed by the Christmas sales peak. Those who make smart use of the visitors, data, and customers acquired during Black Friday can not only advertise more affordably in December but also grow their revenue in a much more stable way.
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