PR is one of the most important tools for building trust and reputation. What fewer people realize is that, in today’s digital environment, it’s also essential to integrate PR into our SEO strategy. Here’s how!
Links continue to play an indispensable role in search engine optimization, but it matters which other sources link to our website. We can only enhance our website’s credibility and authority with high-quality links; creating links purchased in bulk or generated automatically can even harm us. Furthermore, valuable backlinks can be created independently of us by producing valuable content that others find worth linking to.
