As early as the beginning of the year 2000, I felt that I should focus on the internet and online marketing, but my business partners and I ended up founding a market research firm, which provided me with exciting challenges for more than a decade. In 2013, Kürt Academy’s mobile business and online communication courses finally convinced me that I wanted to pursue a career in digital marketing. Selector’s first clients were also students of Kürt Academy, but after a while I could no longer handle the projects on my own, so in 2016, after completing the Google Agency Acceleration program, I began building a team.
The vast majority of Selector’s clients found us through referrals. For me, the greatest recognition comes when one of our satisfied clients tells their friends, business partners, and investors how much they enjoy working with us. It fills me with a sense of satisfaction when I see startups grow alongside us or expand into international markets; at times like these, our clients’ success is, in a way, our success too.
An SEO agency primarily focuses on search engine optimization—that is, optimizing online content for search engines—in order to help websites, blogs, or online stores achieve higher rankings in search engine results. In Hungary, this essentially means Google, which holds a 97 percent market share.
Google’s ranking factors are the characteristics that the search engine uses to determine which websites appear at the top of the search results for a given query. Google uses thousands of such factors, the exact weighting of which is strictly confidential. That is why it is very important to know which ones to prioritize if we want to move our website up in the search results.
We’re offering tips and advice—not just one, but eight right off the bat—that will help you choose the right marketing agency, as well as explain what the 8K model is and how to apply it in practice.
Links continue to play an indispensable role in search engine optimization, but it matters which other sources link to our website. We can only enhance our website’s credibility and authority with high-quality links; creating links purchased in bulk or generated automatically can even harm us. Furthermore, valuable backlinks can be created independently of us by producing valuable content that others find worth linking to.
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