AI-powered copywriting tools, when used effectively, can save us a lot of time. They can also generate good or (rarely) excellent quality content in a fraction of the time it would take a human copywriter. If you're considering giving them a try, we're here to help you decide: we've compiled the pros and cons of the best AI copywriting programs.
Updated: 2025.03.24.
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A Quick Look at AI Copywriters
Was this article written by artificial intelligence?
Hello! My name is Dóri. How can I help you?
I (the author of this article) am not artificial intelligence, so everything you read here was written by my human intelligence and my fingers typing on the keyboard.
Of course, it would be exciting to have an article about AI copywriters written by artificial intelligence itself – but unfortunately, in Hungarian, the technology isn't quite there yet to generate readable, factually correct, publishable text, no matter how I try to guide it with my prompts. At least, that's been my experience.
What exactly can you use AI copywriters for?
In short, the answer is for writing a wide variety of texts in different genres, on various topics, of varying lengths, and in different tones, from blog posts to X (Twitter) posts.
I won't be a hypocrite: there are areas where I also use AI, though not "professional" copywriters, but a simple chatbot. I prefer to keep blog articles in my own hands, but for certain (less creative or otherwise "tedious") genres, a quick chat with artificial intelligence can provide excellent ideas.
Here are a few examples of where an AI text generator can come in handy, whether it's a simple chatbot or a more complex tool:
Compiling and supplementing coherent, "fiddly" texts from multiple notes
Think, for example, of meeting memos or class notes.
Let's face it, many people don't enjoy preparing these. It's time-consuming, cumbersome, and not particularly exciting.
For example, I regularly take notes during meetings, but afterwards, I need to make those notes readable, understandable, and structured before they can be sent out to clients as a memo. This is exactly when it comes in handy to have a diligent assistant who can do that for me.
#m1-p#Tip: It's best not to share sensitive business or personal data with artificial intelligence!##
Structuring Texts
Similar to compiling meeting memos, we sometimes face the tedious task of text editing – for instance, we might want to logically structure and categorize a long, rambling list of requests before forwarding it to the specialist team, so they immediately know who is responsible for what.
In such cases, sometimes you don't even need to edit the text; you just need to untangle which sentence or phrase belongs to which larger logical unit. Some people genuinely enjoy this – but for those who really don't, asking artificial intelligence to do it can be a significant help.
Brainstorming for any text (advertisement, slogan, etc.)
AI doesn't always provide great, let alone groundbreaking, ideas – but at least it never runs out of them.
If inspiration completely abandons you, you can use text generators to finally spark an idea and gain clarity after countless rounds of "this isn't good either." It's similar to how it sometimes helps to tell someone, or even an inanimate object, everything you've already tried and what hasn't worked out…
Fun fact: This is also widely used in the world of IT, and it even has a special name: rubber duck debugging (or rubber duck debugging). Seriously. When a software developer gets stuck while debugging, they often find clarity by talking to the rubber duck on their desk.
Creating posts – and even scheduling them
In addition to the above, there are complex AI content creation tools that have been specifically developed so you don't have to bother with writing the instructions as precisely as possible:
You simply need to select the genre and topic for your blog article, headline, SEO tags, advertisement, posts, or other texts, and the tool will generate several variations for you, sometimes including images. If maximum efficiency is your goal, you can even directly schedule these posts on certain platforms to your social media channels.
Below, we mention several tools that you can largely try for free – but this list is, of course, far from exhaustive. The market is constantly evolving, with new and emerging companies joining the competition, making it impossible to list or test every single one. The good news, however, is that you're almost certain to find something you like among them.
Tools Not Available in Hungarian
SocialBee – the social media "all-rounder"
What's most exciting about this tool is that with their AI post generator tool you can try it completely free, without registration, how content creation works with them – but importantly: only in foreign languages here!
Whether it's Pinterest, Twitter (X), Instagram, or any other platform, you can create content optimized for that platform with just a few clicks (primarily text, but even images).
You can also test their more advanced, purchasable tools during the trial period – these can even be used later to publish posts, by connecting SocialBee's interface with your social media platforms.
If you decide you need it after the 14-day trial period, their packages start from $24 per month.
UberSuggest AI Writer - for search engine optimization
The SEO , spearheaded by Neil Patel, a name synonymous with Ubersuggest AI Writer can primarily be a valuable asset for search engine optimization: the AI Writer function helps you create search-friendly texts and keyword-optimized content, which is especially useful if you want to improve your website's or blog's ranking in Google's search results, for example.
You can choose from their Blogger, Business, and (yes) Shakespeare packages – the smallest is Blogger, currently priced at $36 per month. This allows you to generate 100,000 words or 40 single-page articles monthly, all SEO-optimized for your specified keywords – which is quite good.
BloggerAI - for (foreign language) blog articles
The BloggerAIwas specifically developed for writing blog articles.
If you're writing articles not in Hungarian but for an international audience (for example, in English), it might be worth trying: you can easily create articles with various styles, themes, and even tones.
This tool uses the OpenAI model behind ChatGPT, but proudly states that they “don't profit from reselling OpenAI tokens at inflated prices,” but rather from their ethically structured pricing.
Accordingly, they offer a 7-day money-back guarantee, and instead of a monthly plan, you'll find a "lifetime" subscription: this costs $178 at full price, but they often run promotions that can halve this amount, so it's worth checking their site occasionally if you're not willing to pay the full price. There are no other packages; this one includes everything: generating an unlimited number of blog articles of any word count, in various lengths, topics, and tones, across 10 different languages (not including Hungarian).
Writesonic - the professional AI marketing copywriter used by the big players
The Writesonic is a highly marketing-oriented AI content creator, favored by major brands (e.g., Deloitte, KPMG, BenQ) because it's versatile, easy to use, and, importantly, protects its users with numerous certifications (e.g., regarding GDPR).
It can quickly create virtually any marketing content, such as advertisements, blog articles, and social media posts optimized for various platforms. Additionally, it can, of course, optimize your content for SEO – ensuring you have absolutely nothing to complain about….
You can try it for free; after that, the smallest package is $15 per month – but this only offers chatbot services. If you want more, the next package up will cost $20 per month in 2025.
#promobox-newsletter-en###
Tools Usable for Hungarian Texts
Free Chatbots as AI Copywriters: ChatGPT, Google Gemini…
You can use the "conversational" interface of ChatGPT, Gemini, and other AI chatbots for free for writing or brainstorming, provided you're willing to spend a little (or a lot of) time fine-tuning your prompts, from SEO optimization to Pinterest posts. A good alternative to these chatbots could also be the European option, Textie AI as well.
Since ChatGPT exploded onto the scene, tech companies have been competing to introduce newer, better, and more diverse AI features. However, many tools' "own" AI assistants use the OpenAI language model behind the famous ChatGPT chatbot – such as the widely known and popular Notion, and the project management powerhouse we also use, ClickUp is.
Below are also some tools that are built on OpenAI's model - and HERE you can also browse other GPT tools. Don't worry, there are plenty of them. :)
But now, here are some professional AI tools specifically designed for content creation!
Jasper (or Jarvis.ai) - a versatile AI business copywriter for larger companies (as well)
The Jasper, formerly known as Jarvis.AI, is arguably one of the best AI-powered copywriting programs. One of its biggest advantages is its versatility: it has a wealth of content creation tools, you can integrate it into Google Docs and other programs, it helps you analyze your content, and even with project management, if you wish.
#m1-y#Its AI content creation feature can generate a wide range of different content, from full blog posts to advertising campaigns and social media posts.##
Due to its versatility and the astonishing number of features, even their most affordable package is quite expensive for the average Hungarian budget: it costs 39 dollars, provides access for 1 user, and allows for one brand voice. This might be enough if you subscribe for your own company, but if, for example, online marketing agency, you need a more advanced package where you require more access and multiple brand voices, then packages suitable for you start from 59 dollars per month.
Copy.ai - the (partially) free AI assistant for sales and marketing, for professional business development
If you need a tool that not only helps with creating marketing content, but also acts as a true sales assistant in areas like customer acquisition and competitor analysis, then Copy.aiis worth exploring in more detail.
#m1-p#The interface itself is available in English, but it supports Hungarian text generation.##
You can use it for free with a single user profile for up to 2000 words per month (which, let's be honest, isn't much…), making it a good choice if you only need it occasionally and are looking for a free tool. For teams or more complex needs requiring a higher character count, their package prices start from $36 per month. So, the price isn't low, but in return, it's genuinely available for a wide range of different areas – and accordingly, it already has over 15 million users, including major brands like Siemens. Similar to Writesonic, they also hold various certifications that guarantee your company's security.
Write & Go - the Hungarian-developed AI text writer and assistant
The Write & Go AI-based content creator was founded by three Hungarian experts, Balázs Kenyeres, Samu Faragó, and Mátyás Rédly, to make the work of copywriters, bloggers, influencers, SEO specialists, and entrepreneurs in general easier – and soon, university students too, with a special citation feature.
Their biggest advantage is that – as a Hungarian company – they focused on generating Hungarian text that sounds as natural as possible, so you have the least to worry about strange, unidiomatic, or even non-existent words and phrases appearing in your texts. (You can see examples of this on their website).
You can use Write & Go to create marketing materials, but also for link building and creating plagiarism-free summaries.
Their most affordable package costs 6,290 Ft + VAT per month – with this, you can generate 10,000 words monthly, complete with chapter titles, SEO analysis features, and other useful extras. This package is primarily recommended for beginner copywriters or those who don't produce too many or overly long texts.
Smodin - the AI text writer we'll mention, but don't necessarily recommend
Smodin Smodinis quite well-known, used, and recommended by many, which is why we included it on our list, but we don't claim you'll absolutely love it if you want to generate Hungarian texts.
On their website, you'll probably notice right away that compared to Write & Go, it has more modest Hungarian language capabilities but a wide range of tools: you can generate articles, essays, recommendation letters, and even theses, among many other content types. (Whether it's advisable is another question… :) ) They also have a built-in plagiarism checker, so it's quite popular in education (especially among students).
As they are also a Google partner, they can assist in many languages using Google's translator (with the aforementioned questionable quality), including rare languages like Hebrew or Arabic.
Not all of the above features are available in their free package, but it's enough to figure out if it's a good fit for you. If it is, and you want to subscribe, monthly packages start from 4000 Ft.
SEMRush AI - SEO Writing Assistant - which helps with search engine optimization
The SEMRush AI - SEO Writing Assistant is a bit of an outlier – it should be called an assistant or proofreader rather than an AI copywriter, but it performs well in this role. It reviews the text you provide and offers suggestions to help you create smooth, well-styled copy that also serves your search engine optimization goals.
Like most SEMRush services, this one is also paid and not particularly suited for Hungarian budgets, but it can be tried for free.
Conclusion
As you can see from our article, there is no single "best" AI copywriter (at least not yet) – the ideal choice for you will depend on the language you use, the purpose and function of your text, and, last but not least, your budget for the program. However, it's definitely worth giving them a try – who knows, it might just provide the creative boost you've been looking for!
#promobox-en#However, creating and maintaining a creative and effective online marketing strategy is also possible without AI, with an experienced team – and even better! If you're interested in what we can offer our Clients, we'd be happy to hear from you.##
