For me, one of the greatest sources of satisfaction is finding a solution to a complex problem. For a long time, I dreamed of a career in mathematics, but computer science and the online world sucked me in and swept me away. I’m thrilled by the daily advancements in technology. And even though I didn’t become a mathematician, my inner mathematician can happily splash around in the world of data analysis and measurements.
In my free time, I like to step away from the online world for a bit and give my creative side some room to breathe. That’s when I bring a little magic into my everyday life through crocheting, making unique jewelry, and working with clay. And when I’m not spending my time on crafts, I play with my kids, go on outings, and bake.
You’re running ads on Facebook or Instagram, and you notice that something doesn’t add up with the numbers. You feel like something’s missing, but you’re not sure exactly what. Or maybe you’ve already noticed one of the following suspicious signs…
The growing prevalence of AI is fundamentally changing user habits. In our most recent article, we wrote about the AI Max feature, and now we’re taking a closer look at measuring AI traffic. Did you know that visitors using artificial intelligence exhibit completely different behavior patterns than those coming from traditional search engines? What can you do to ensure your SEO results and campaign decisions aren’t skewed? Read our article and find out how you can achieve more accurate data analysis in the age of AI to make better decisions.
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