It’s been several years since I first dove into the world of online marketing. In addition to editing websites, I’ve also had the chance to try my hand at SEO and UX. I’ve also helped create newsletters, but I’ve really immersed myself in managing Google Ads campaigns. New challenges are guaranteed, as there are constantly new opportunities and tasks to tackle. I get to gain insight into how various fields operate and meet new people with whom I can bring different ideas to life. Boredom, burnout? I don’t even know those words.
In today’s online world, a website that simply looks modern is no longer enough. Users expect fast, transparent, and easy-to-use interfaces, while search engines are also placing increasing emphasis on user experience. A well-conducted UX/UI audit will show you exactly where you’re losing visitors, what usability issues are hurting your conversion rates, and what improvements can truly make your website more effective.
In recent years, the world of Google Ads has undergone significant changes. Automation and artificial intelligence are playing an increasingly important role in campaign management, and one of the most important elements of this is the Performance Max campaign type. At first glance, this seems like the ideal solution: a campaign that’s everywhere, with the algorithm deciding where and to whom the ad should be shown. But does it really work in every case? And when should you choose a different campaign type instead? Let’s take a look!
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