I believe continuous self-improvement and learning are important so that we can get to know ourselves and the world better. I strive to give my all in every area of life, and when I start something, I see it through to the end. In my daily life, I try to find a work-life balance, so whenever I can, I go on outdoor excursions and work on improving my cooking skills.
A few years ago, however, I was drawn into the world of marketing, with all its beauty and challenges. It was the complexity of the field that really captivated me. It’s important to me to create real value through my work and to help businesses build their online presence; I also enjoy helping people achieve their goals.
In recent years, TikTok has evolved from an app unknown to many into a strategically significant marketing tool. The platform, which started out with short, entertaining videos, has now developed into a complex interface where content consumption, search, inspiration, and shopping are seamlessly intertwined. And it has long since outgrown the “just for young people” label: It currently has approximately 3.4 million active users in Hungary, and people aged 25–40 are making up an increasingly large proportion of that user base. As a result, TikTok is now a commercially relevant channel—not just a place for “experimentation.”
Artificial intelligence is no longer just a technological marvel or a futuristic promise—it’s now a central part of our everyday online experience. From chatbots to automatically generated content, more and more platforms are powered by AI—and this shift is now fundamentally transforming the world of digital advertising. In this article, we’ll explore how ads appear in AI models, what opportunities this offers advertisers, and what you need to know about it from a marketing strategy perspective.
Native ads represent one of the most exciting—yet, for many, still little-known—areas of online marketing. If you’ve only been thinking about PPC campaigns so far and haven’t even considered the native format, it might be worth rethinking your strategy. These ads aren’t intrusive, yet they naturally guide users toward your brand—through content, value, and trust.
Many people are just now discovering it, even though it’s long since ceased to be a secret weapon: a customer list is one of the most accurate and effective remarketing tools you can use on platforms like Google, Meta, or LinkedIn. If you already have a customer database, now is the time to not just store that data, but to harness its power! In this article, we’ll walk you through what a customer list is good for, how to build one, how to upload it to each platform, and what the most common pitfalls are that you should avoid.
-min.png)
