September is, in many ways, like a second January. Vacations come to an end, calendars fill up again, decision-makers return, projects set aside during the summer are brought back to the table, and suddenly, everyone wants to "get back into the swing of things."
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ChatGPT is no longer just an AI tool: it is gradually becoming a new advertising platform. As of August 24, 2026, OpenAI has launched ChatGPT Ads across 31 European markets, including Hungary, and the Ads Manager became available in Europe on September 1.
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Remember the days when you could just set your target audience's interests, upload a nice image with a short caption, and Meta would practically deliver results on its own? If you try that same strategy in 2026, you’ll likely find your costs skyrocketing while your results plummet.
